Case Study - Macy's
Discover.We need Millennial input as we evolve our retail target audience.
Quantify.Ypulse developed and manages a Market Research Online Community of 1,200 16-30 year olds, fielding research from across Macy’s two Millennial-centric departments: Impulse and mStyleLab.
Apply.Provides Macy’s merchandisers and marketers with the information they need to understand changing consumer preferences and purchase decisions and respond accordingly. New concepts, promotions, merchandising and advertising campaigns are vetted with their Millennial target audience as they progress toward implementation.