Case Study - Bridgestone
Discover.What really goes on when teens are behind the wheel?
Quantify.Ypulse surveyed 2,000 teens and 2,000 parents about their behaviors behind the wheel. We asked parents to weigh in on what they thought their teens were likely to be doing (or not) while driving, also asking teens to tell us what behaviors they’ve observed when their parents drive.
Apply.Armed with the thoughts and opinions of parents and teens, Bridgestone developed a compelling, multi-part PR campaign - that spoke to both teens and parents - to raise awareness of the issues around distracted driving.