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A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

Western Europe
Young Europeans Say These Are Their 15 Favorite American Brands
American culture has infiltrated young Europeans’ lives—and that includes American ...
Western Europe
The Biggest Problems Young Europeans Say They’re Facing Now
The majority of young Europeans say the issues in their countries are getting worse...
Western Europe
2 Charts Show What Young Europeans Are Looking For In Their Careers
The pandemic caused young people to re-evaluate what’s important to them—and that i...
Western Europe
Western European Brands Are Reaching Young Consumers in the Metaverse—Here’s How
The metaverse is (still) the buzziest marketing trend of the year—and young consume...
Western Europe
What Brands Need to Know About Young Europeans’ Current Outlook on Life
Though their mental health has been impacted by the pandemic, young Europeans’ outl...
Western Europe
NA vs WE: Who’s More Entrepreneurial? 2 Charts Tell The Story
The pandemic pushed young consumers to seek new job opportunities—including startin...
Western Europe
How European Fashion Brands Are Attracting Eco-Conscious Young Consumers
Young consumers’ climate anxiety is shifting their shopping habits towards sustaina...
Western Europe
Young Europeans Want to Visit The U.S. More Than Anywhere Else
Travel is back in action this year, and young Europeans are ready to hit the road. ...
Western Europe
Here’s What Young Europeans Are Doing to be The Main Character of Their Lives
After two years of hold-ups, young Europeans want to live their best lives—and they...
Western Europe
4 Stats That Show Prom Is A Thing In Western Europe, Too
Prom may be an American tradition, but it’s made its way to Western Europe, too. Th...
Western Europe
3 Stats Show That Esports Are Mainstream in Western Europe, Too
As gaming becomes a top form of entertainment among young Europeans, the majority a...
Western Europe
How Young Europeans Are Spending Their Free Time
Young Europeans are finally free to spend their time doing activities outside of th...