Parke sweatshirts are fashion status symbols for Gen Z Why are all tweens wearing oversize pink crewnecks? Thanks to brands like Daily Drills, The Bar, and Dairy Boy, sweatshirts have turned into the “It” fashion piece among Gen Z, especially young adult women and teen girls. But what truly sets this new wave of loungewear apart isn’t just the fit or design—consumers could buy a similar dupe for half the price—it’s the strong brand identity, community-led marketing, and the fact many brands are run by creators who already have big followings. Parke is one of the latest names to take over Gen Z closets. Their pastel clothing has taken over TikTok, with the brand seeing a massive 950% increase in sales from 2024 to 2025. And the obsession has expanded into IRL events, too. Parke’s three-day pop-up (the third for the brand) in SoHo was met with a line of fans spreading across two blocks to snag their next mock neck sweatshirt. A lot of the brand’s appeal comes from founder...
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