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Where is European Gen Z’s Dream Travel Destination?

European Gen Z do like to travel within Europe, but their top dream vacations give them a total change of culture…

TL;DR

  • European Gen Z’s top dream destination is the U.S., whether for a specific city or to simply see the sights from their favorite media
  • Japan is another top destination driven by media and culture interests (read: foodie dreams!)
  • Vacations within Europe are on their list too, whether to see another culture’s history or to visit friends in other parts of their own country
European Gen Z and Millennials have always been eager travelers. And YPulse’s most recent Travel report data shows their wanderlust is as strong as ever: 74% of teens (13-17-year-olds) and 73% of young adults (18-24) are very or extremely interested in taking trips and travelling to different destinations this year. But even with dream vacation spots close to home (think: a flight less than an hour to Paris!), the trips they’d most want to take stretch farther across the world. After all, they’re incredibly interested in cultures, food, and even weather different from their norm—and the countries they’d most like to visit certainly reflect that.  Each year in our Travel report, we ask young people, “If you could go anywhere in the world, where would you go?” as an open-ended question, allowing them to name any city, country, or specific place in the world.* This year, Gen Z’s top responses show that while young Europeans have the advantage of inter-continental trips, their dream destinations are mostly farther away:  Young...

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