European Gen Z and Millennials have always been eager travelers. And YPulse’s most recent Travel report data shows their wanderlust is as strong as ever: 74% of teens (13-17-year-olds) and 73% of young adults (18-24) are very or extremely interested in taking trips and travelling to different destinations this year. But even with dream vacation spots close to home (think: a flight less than an hour to Paris!), the trips they’d most want to take stretch farther across the world. After all, they’re incredibly interested in cultures, food, and even weather different from their norm—and the countries they’d most like to visit certainly reflect that. Each year in our Travel report, we ask young people, “If you could go anywhere in the world, where would you go?” as an open-ended question, allowing them to name any city, country, or specific place in the world.* This year, Gen Z’s top responses show that while young Europeans have the advantage of inter-continental trips, their dream destinations are mostly farther away: Young...
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