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Are Young People Still Worried About Climate Change?

Young people are worried about climate change and believe brands should take more responsibility in addressing the issue…

TL;DR

  • Most young people are seriously concerned about climate change, with many worrying at least monthly or more often
  • They’re taking action by making small everyday changes to help the environment—whenever they can afford to do so
  • Young consumers believe that brands should be battling climate change, too
Climate change has long been a top concern for Gen Z and Millennials. YPulse’s Causes/Charity & Activism report shows that climate change ranks among the top 10 social issues they care about and has for years. However, despite their concern, many young people don’t always feel empowered about their path forward. These young gens are stressed by the wildfires in LA and other natural disasters making viral headlines. With experts warning that these extreme events are only going to get worse, it’s no wonder that many aren’t just anxious, but trying to do what they can—big or small—to fix things.   In YPulse’s Sustainability report, we ask 13-39-year-olds how often they worry about climate change. Our data shows that this issue remains not only a significant concern for young people, but one they worry about quite often:   The majority of young people worry about climate change  Gen Z and Millennials are seriously worried about climate change—there’s no escaping it. YPulse’s Sustainability report shows 87% of 13-39-year-olds worry about...

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