Valentine’s Day is just around the corner, and YPulse has said before how the ever-innovative Gen Z has put their own spin on the holiday—not just how they celebrate, but who they’re celebrating with. While 61% of 13-39-year-olds plan on marking the occasion and 58% plan on giving someone a gift this February, YPulse’s Dating and Relationships report reveals that romance isn’t the only reason to do so. Instead, Gen Z is focusing on meaningful connections in all forms. You’ve probably heard of Galentine’s Day and maybe even the catch-all Palentine’s Day, but Gen Z doesn’t need a trendy label to celebrate non-romantic love. They’re all about non-romantic relationships deserving equal love from them and it’s reshaping how brands should think about Valentine’s Day. If they want to reach this audience, it’s crucial not to focus solely on those in relationships. Of course, celebrating romance isn’t necessarily off the table, but when YPulse asks 13-24-year-olds who they are planning to give gifts to this Valentine’s Day, it’s...
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