Kordell Beckham and Cheez-It teamed up for a limited-edition flavor Following his win on Love Island last season, Beckham, brother of NFL star Odell Beckham Jr., shared his passion for Cheez-It and expressed his desire to collab with the brand. He even proposed a unique flavor, spicy white cheddar, and his enthusiasm for the snack caught the company’s attention. Just a month later, the flavor and sponsorship came to fruition, and when the product was released on August 20, it sold out in minutes. But the roots of the collab show how beneficial brands getting in the comment section can really be: When Beckham and his partner Serena Page visited the “Chicks in the Office” podcast, hosts Ria and Fran told Beckham that the official Cheez-It TikTok account had commented on their video from the Love Island villa with: “Say hi to Kordell for me.” And his reaction showed pure excitement. Cheez-It then responded to the clip of his enthusiasm at their interaction, writing “He’s even wearing the Cheez-It...
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