Listening to music is the top activity Hispanic Gen Z and Millennials do regularly in their free time. In turn, YPulse’s Passions and Hobbies report shows 85% of Hispanic 13-39-year-olds agree: “Music is an important part of my life.” Their fave music genres are hip-hop / rap and Latin—and they want to see brands support the multicultural artists they love: 81% of Hispanic youth agree, “I want more brands to work with Hispanic musicians and celebrities.” This affinity for music is deeply rooted in cultural traditions and social gatherings, making it a vital part of their identity and community bonding. For Hispanic youth especially, music serves as both a form of entertainment and a way to maintain cultural heritage, often featuring in family celebrations, religious ceremonies, and public festivals. YPulse’s recent Hispanic Youth special report reveals 23% of all 13-39-year-olds in the U.S. and Canada identify as Hispanic—that’s more than 28M people total! This special report shares key insights on Hispanic Gen Z and Millennials including their hobbies,...
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