Olympic athletes take center stage on TikTok Olympians excel not only in their sports but also in the realm of influencing! Team USA rugby player Ilona Maher was one of the first to share behind-the-scenes clips from the 2021 Tokyo Olympics on TikTok, which significantly boosted her follower count—now at 2M. Fast forward three years, Maher is part of a collective of Olympic athletes on TikTok who post relatable content and capture viral moments during the Games. She has secured sponsorships with brands like Maybelline (that sponsored video with 40M views). Young audiences especially appreciate her authentic content and relatability, as she provides a genuine glimpse into the BTS life of an Olympian. Or as others say, she’s one of the girlies! This year, a video from the Games was posted shortly after the girls’ gymnastics team won gold, showing Suni Lee and Simone Biles excitedly discussing the TikToks they wanted to create post-victory. Viewers were drawn to their genuine happiness, with HomeGoods even chiming in the comments with...
- Article
