Posting a poorly punctuated and borderline invasive status update like, “hey everyone!!! I’m getting popcorn right now!!!” used to be a normal thing to see when Millennials just entered the world of social media. Now, Gen Z wouldn’t be caught dead posting a status update (especially when that phrase has become outdated) about their every move. Instead, it’s all about looking chill while still being selective about what others see, at least on the posts that stick around. But what exactly changed, why, and how are they interacting on socials now? YPulse’s Social Media Behavior report found that the majority of young social media users are just there to consume and observe. When we ask what kind of social media user they are, 79% say they’re a “viewer: I rarely post my own content” as opposed to 21% who say a “creator: I post my own content regularly.” We also ask users how often they personally post their own photos or videos on social media and their top...
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