YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, our spotlight is on the rising phenomenon of Gen Z designing custom content in virtual worlds, reshaping the metaverse landscape and building lucrative careers from their creativity… Gen Z is rocking the metaverse and making it their own. This gen is spending a good chunk of their time in digital spaces, but not only to play games. They’re buying and wearing digital fashion to express themselves authentically and inclusively, creating unique avatars, building virtual infrastructure, and designing entire communities within their favorite games like Roblox and Minecraft. Virtual realms like Roblox’s Gucci Town and Fortnite’s constant special edition skins like the recent collab with Avatar: The Last Airbender are fan favorites among Gen...
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