You’ve already heard of Caitlin Clark, Angel Reese, and Coco Gauff—but there are plenty more fresh Gen Z faces entering the world of sports stardom. These young athletes are capturing the attention of their fellow Gen Z viewers, who are tuning in to sports content more than ever. YPulse’s Sports and Athletes report shows young people are more likely to watch sports monthly or even more frequently than just a few years ago—and the feats of Gen Z athletes are likely a big reason they’re tuning in. Just last week, YPulse told you how Caitlin Clark came out on top during the women’s NCAA final game and brought in record viewership—surpassing the men’s game for the first time ever. Plus, the success of Gen Z tennis player Coco Gauff, who dominated the U.S. Open, is bringing young eyes to the sport. YPulse data shows tennis is among the top 10 sports that Gen Z and Millennials in North America are watching. But while these amazing athletes have of course...
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