YPulse’s Where is the Metaverse? Trend Report shows that 90% of European Gen Z and Millennials have already engaged in at least one activity in the metaverse, and 45% say they’ve spent time in the metaverse. In other words, the metaverse is far from being a dead concept, despite the fact that AI (ChatGPT, especially) took the spotlight this year. But what exactly are young Europeans doing in the metaverse, and what will they do in virtual worlds in the future? We asked 13-39-year-old consumers in Western Europe what they’ve done in the metaverse, among a given list of suggestions...