Gen Z and Millennials in Western Europe are activists for more open conversations about mental health—driven by the fact that many are struggling with their own. In YPulse’s recent WE Health and Fitness Report, we asked young consumers in the U.K., France, Germany, Spain, and Italy if they often feel overwhelmed. While across the board, the answer is most likely yes, it does show more British Gen Z and Millennials frequently feeling overwhelmed than their European peers. Our data shows that there’re several explanations for this trend: the cost-of-living crisis, the university challenges, and high childcare costs are all driving this issue in the U.K. But before understanding exactly which circumstances are putting so much extra stress on young Brits, it’s crucial to see just how much more overwhelmed these consumers are compared to their peers in other Western European countries: Three quarters of British Gen Z and Millennials agree with the statement “I often feel overwhelmed,” which is +20pts more on average than the other four countries in...
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