European Gen Z and Millennials own on average 9 technological devices, underscoring just how prevalent technology is in their lives. And it’s not just that these gens are surrounded by technology, they also spend nearly all their time on devices: YPulse’s research shows that young Europeans spend six hours on average daily on their phones alone. Young Europeans’ love of tech brands runs deep, but which brands are winning them over most? In our recent WE Tech / Device Usage Report, we asked young Europeans to tell us which tech brands they consider their favorite as an open end question.* Here’s what they had to say: Their Favorite Tech Brands Among 13-39-year-olds in Western Europe Apple Samsung Sony Xiaomi Google Microsoft LG HP Huawei Amazon Apple is young Europeans’ favorite tech brand, followed by Samsung Let’s start at the top: young Europeans simply can’t have enough Apple. Apple is the favorite tech brand of Gen Z and Millennials in the region, and it is also the favorite tech brand among 13-39-year-olds in North America. According to...
- Article
