While YPulse data shows the majority of Gen Z and Millennials now say we are in a post-pandemic era, that doesn’t mean that it hasn’t had lasting effects on their world view. And one thing that was seriously affected was their education, which made them rethink everything they thought they knew about the clear path to higher ed they’ve been following for most of their lives. As college decision day has just passed in America—the final day for students to commit to a college or university for the fall semester—we’ll be seeing if the downward trend for enrollment reported last year continues. But either way, our data shows that their feelings about receiving a college degree, and even their plans to get one in the first place, have changed significantly since 2019. As of March, there was a reported 8% decline in college enrollment from 2019 to 2022, showing Gen Z was beginning a shift in planning their futures. What may have begun as a “pandemic blip” is now...
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