While not shoppers themselves (yet), young Gen Z and Gen Alpha already have spending power through their Millennial parents. Yes, these parents really do consider what their kids want when it comes to tons of their purchases, meaning oftentimes, whatever the young gens want, they get. So, for brands trying to make loyal consumers of the youngest generations, it’s important to know which kinds of products Millennial parents most listen to their kids’ suggestions for. In YPulse’s Finance and Spending Monitor report, we ask Millennial parents which purchases their children have influenced them to buy in the last month, as an open-ended question. Of course, some parents say their kids influenced just about everything. But these are the top purchases young Gen Z and Gen Alpha are taking part in deciding now: What purchases have their children influenced them to buy in the last month? Millennial parents Food / Groceries (non-specific) Toys Apparel / Clothes / Shoes Snacks / Sweets / Desserts Video games Baby supplies Many items ...
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