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Subculture Series: Gen Z Is Bringing Fantasy Fandom into a New Era

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Subcultures are what drive Gen Z and Millennials’ interests—and our newest Subculture Series explains how brands can interact with the most popular spaces… 

TL;DR

  • The first in our Subculture Series takes a look at the fantasy genre and how the subculture is evolving for Gen Z
  • A new gen of readers, gamers, and fashion lovers are creating fantasy content on TikTok
  • There’s ample opportunity for brands to get in on the fantasy niche, from beauty to apparel
YPulse’s new Subculture Series will share deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off of connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural...

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