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Beauty Brands Are Tapping Gen Z Males as Their New Ambassadors

Big beauty brands are increasingly tapping young male stars as their ambassadors to reach the next gen…

Written and Edited by the YPulse Editorial Team

Oct 18 2022
Western Europe

KEY TAKEAWAYS

Gen Z and Millennials in Western Europe are increasingly into skincare products, and wearing more makeup
Brands trying to reach these gens are signing up new, somewhat unexpected names as their young, male ambassadors
Newly introduced brand faces include a gay activist, and a Black singer famous for his gender fluidity

Beauty brands are constantly competing to be on the radar of Gen Z and Millennials, who have a growing appetite for personal and beauty care products. According to YPulse’s recent WE Personal Care and Beauty Shopping Report, the number of young consumers who use skincare products has only increased between 2021 and 2022. At the same time, their makeup use is on the rise as well, as social routines pick back up post-pandemic. But notably for brands, these number aren’t just increasing among young females; young males are also increasingly using skincare and beauty products as well. Over half of...