We asked Millennial parents what influences what they purchase for their kids and found Gen Alpha already has their ear… TL;DR Millennials are parenting the next generation: Gen Alpha Requests from their kids are the number one influence on what Millennial parents buy for them Millennial moms are more likely than dads to shop based on what their children ask for Millennials are starting their families later than previous generations, but they’re having more kids than any other gen now, making them the parents of Gen Alpha. You’ve likely heard the phrase “Gen Alpha” being thrown around, and according to YPulse’s definitions the newest next generation’s birth years began in 2020. While some Millennials are certainly parents to young Gen Z kids, roughly 30% of Millennial parents have children aged four or younger, and any Millennials who have kids going forward will very clearly be raising Gen Alpha members. While Gen Alpha isn’t old enough to be buying things themselves, we know from Millennial parents that their kids’ input...
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