Teen Girls Are Less Confident Than Boys & It’s Affecting Their Futures

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Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We teamed up with The Confidence Code for Girls to ask 8-18-year-olds all about their self-confidence and found a wide gap between boys and girls. What does it mean for their futures and how can companies help? Confidence among sexes stays closely tied until tweens become 12-years-old—a time when many learn about deodorant, acne, body hair, and … Continue reading Teen Girls Are Less Confident Than Boys & It’s Affecting Their Futures