Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the YPulse LinkedIn group, if you haven’t yet, and post there for focused career networking!
Marketing Manager, Student Programs at McGraw-Hill
Industry: Publishing, Marketing
Location: New York, NY
Description: The Marketing Manager, Student Programs will be responsible for observing, shaping, and directing value perceptions related to their digital products and programs among higher education students and faculty. Responsibilities include: planning, building, and implementing a student brand ambassador program at their top 100 digital target accounts (determine the top 100 criteria); in collaboration with Digital, plan and build the digital student advisory board aimed to increase digital adoption and usage, enhance the overall student experience, capture the “voice of the student,” and shape the development of their flagship digital projects, namely Connect and LearnSmart. Surveying students and evaluating results in order to determine the most effective direct-to-student marketing methods and student purchasing behaviors; sharing results with internal and external customers as appropriate. Developing content strategies, new media content, calendars, contests, and related assets for student-focused social media campaigns to engage students and to shape the McGraw-Hill brand among higher education student customers; determining best methods for a feedback loops among students to continuously improve content strategies. (More via Ad Age, reg required)
Editorial Director at Teen.com
Industry: Online
Location: New York, NY
Description: Teen.com is seeking a highly motivated individual to lead its teen brand into the 21st century. Candidates must demonstrate an understanding of the brand as it relates to advertisers and content. The successful individual is willing to embrace all aspects of the property and lead the efforts to transform the site and the brand in to a vibrant and entertaining resource for today’s young women. Knowledge and understanding of social media and its audience and a proven track record in driving and engaging audience is a requirement. The Editorial Director will help increase audience engagement, unique users, and page views for the website by working with the Executive Vice President of Digital Brands to ensure perspective and editorial voice is accurately reflected in all editorials. (More via Mediabistro, reg required)
Marketing Manager at Simon & Schuster Children’s
Industry: Marketing, Publishing
Location: New York, NY
Description: Simon & Schuster Children’s division is looking for a Marketing Manager to assist in development of all marketing campaigns for trade imprints focusing on teen across all imprints. Responsibilities include creating and executing title-specific marketing plans, including creating marketing materials (sell sheets, displays, brochures, promotional items), executing online promotional campaigns, and establishing and maintaining third party relationships for cross promotions. (More via Publishers Marketplace)
Social Media Editor at Seventeen magazine
Industry: Online, Publishing
Location: New York, NY
Description: Seventeen.com is seeking a Social Media Editor to develop and manage Seventeen’s social content and initiatives, strategies, and analysis. Overall responsibilities will include: working in conjunction with site and print editors to deliver on internal and external social content goals and schedules, including growing overall site usage, page views and visits; working with print and web editors to identify, gather, and place appropriate content on social media networks — content programming may include expanded syndication and packaging efforts to the development of original social approaches and archival concepts; understanding the brand’s style and consistently relaying it across social media networks; maintaining fluency in social media best practices and possessing a sensibility for news and promotion; and more. (More via Mashable)
Social Media Coordinator at Kohl’s
Industry: Online, Marketing
Location: Menomonee Falls, WI
Description: The Social Media Coordinator guides the creation of a cohesive experience across social levers and blogs and works collaboratively within the social and mobile teams as well as cross functionally with media, brand, and e-Commerce teams to drive a breakthrough experience. Primary responsibilities include: deploying unique social media messaging, programs, and technology to drive innovative campaigns in support of product, brand, and marketing initiatives; identifying and managing opportunities within the social space and making expedient recommendations to leadership about how to respond; developing and continuously updating a set of best practices and managing recommended rules of engagement, helping to build social media capabilities across Kohl’s; regularly updating external social sites: YouTube, Twitter, Google+, blogs, etc., working with internal customer service and creative teams to ensure responses are timely and in the appropriate brand voice. (More via PR Daily)
Manager, Apparel at Nickelodeon
Industry: Marketing, Licensing
Location: New York, NY
Description: Key responsibilities include: providing relevant materials and information to licensees in order to properly arm their sales teams as they meet with retailers; gathering all sales updates on a weekly basis, consolidating and reporting sales to managers as well as the Retail Sales team; facilitating a bi-weekly apparel/product approvals meeting to communicate all retail initiatives to creative; monitoring all new concepts from new licensees and all new initiatives; managing smaller categories (such as hospital scrubs, prescriptive eyewear, resort); managing any creative conflicts between NCR & licensees during the product development process in a smooth, efficient manner; and more. (More via Cynopsis)
Managing Editor at Kidsbooks
Industry: Publishing
Location: Boston, MA
Description: The Managing Editor coordinates and tracks development of frontlist and reprint titles for this fast-paced children’s promotional publishing company, which publishes approximately one hundred titles per year. Responsibilities include: scheduling and tracking approximately one hundred titles per year, as well as mock-ups for sales presentations; maintaining a biweekly progress report covering current projects; running weekly department production meetings; supervising the production design department; organizing and managing digital workflow applications, including Filemaker Pro; acting as the liaison between editorial, design, sales and production; reviewing proofs from an editorial and production perspective; managing projects with freelance editors and authors (ideally projects need to stay in-house). (More via Publishers Weekly)
