Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.

The Newsfeed

Quote of the Day: “[Avicii’s] music is unreal. He was the best producer in the world and completely transformed the industry.”—Male, 28, MA

Millennial parents want all-natural products for their babies, and Johnson & Johnson is losing shelf space. Millennials are extending their self-care obsession to their kids, and while J&J is still the top selling baby brand, up-and-comers are hot on their heels. “[S]uper-crunchy” brand California Baby takes the third spot while influencer-boosted Mustela’s sales have surged 30% in the past year. To keep up, J&J just rolled out revamped products with shorter, simpler ingredient lists.(Vox)

Disney’s ESPN streaming service has racked up one million subscribers since its April launch. The success of ESPN+ shows that “there’s room for more players” to compete against Netflix—and loosen their hold on Millennials. The $5 per month service plays mostly niche sports that can’t be found on typical TV networks, but its popularity suggests that more mainstream sports could regain footing with young viewers if they leverage streaming. (recode)

Millennial men still make more money than their female counterparts. BLS data shows that 20-24-year-old men make $38 more on average than females, and the gap more than doubles among 25-34-year-olds, with men making $119 more (a disparity we also see in our finance tracker survey). Part of the reason could be that women are less likely to ask: while 60% of 21-37-year-old males negotiate for money, only 46% of women do. Their top reason for leaving money on the table? They didn’t feel comfortable asking. (eMarketer)

Toy sales surged this year thanks to “Toys R Us nostalgia,” but the trend may not hold for the holidays. After Toys R Us closed, mourning shoppers caused a 7% jump in toy industry revenue for the first half of the year. However, retailers and analysts alike aren’t sure the trend has staying power. Stores are being careful not to stock their shelves with too much inventory, in case their predictions come true. (CNBC)

New Alexa features for kids are here to help parents with bedtime. Kid Routines can be programmed to play music, personalized messages, and more when you say “Alexa, good night,” and can be used for mornings, after school, and other routine times. Amazon is also adding Kid Podcasts and updating Kid Activity Skills to include Animal Workout, Oregon Trail, and others. (Kidscreen)

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

View our Client Case Studies