Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
10 Unexpected Brand Partnerships That Worked
These surprising brand team-ups show that sometimes weird partnerships work, and make for some creative marketing that gets noticed… It might be tough for...
September 24th, 2018
“Sexy” Handmaid’s Tale Halloween Costume Gets Cancelled On The Viral List
A sexy Handmaid’s Tale costume proves this show was not meant to be capitalized on, the Emmy’s had record low ratings...
September 21st, 2018
5 Brands That Know Esports Marketing Isn’t Just For Energy Drinks Anymore
Brands are spending more on—and getting more creative with—esports marketing as the rising industry becomes more mainstream… In the years...
September 20th, 2018
Topline Roundup: Marketing/Advertising
WHAT'S IN THE TOPLINE ROUNDUP: Quickly gain statistic-based insight into Gen Z and Millennials’ preferences for advertising, interest in social/mobile marketing and...
September 20th, 2018
Topline: Finance/Spending Tracker
WHAT'S IN THE TOPLINE & TABLES: Job Status Spending Savings & Debt Monthly Bills
September 19th, 2018
Quote of the Day: “[Avicii’s] music is unreal. He was the best producer in the world and completely transformed the industry.”—Male, 28, MA
Millennial parents want all-natural products for their babies, and Johnson & Johnson is losing shelf space. Millennials are extending their self-care obsession to their kids, and while J&J is still the top selling baby brand, up-and-comers are hot on their heels. “[S]uper-crunchy” brand California Baby takes the third spot while influencer-boosted Mustela’s sales have surged 30% in the past year. To keep up, J&J just rolled out revamped products with shorter, simpler ingredient lists.(Vox)
Disney’s ESPN streaming service has racked up one million subscribers since its April launch. The success of ESPN+ shows that “there’s room for more players” to compete against Netflix—and loosen their hold on Millennials. The $5 per month service plays mostly niche sports that can’t be found on typical TV networks, but its popularity suggests that more mainstream sports could regain footing with young viewers if they leverage streaming. (recode)
Toy sales surged this year thanks to “Toys R Us nostalgia,” but the trend may not hold for the holidays. After Toys R Us closed, mourning shoppers caused a 7% jump in toy industry revenue for the first half of the year. However, retailers and analysts alike aren’t sure the trend has staying power. Stores are being careful not to stock their shelves with too much inventory, in case their predictions come true. (CNBC)
New Alexa features for kids are here to help parents with bedtime. Kid Routines can be programmed to play music, personalized messages, and more when you say “Alexa, good night,” and can be used for mornings, after school, and other routine times. Amazon is also adding Kid Podcasts and updating Kid Activity Skills to include Animal Workout, Oregon Trail, and others. (Kidscreen)
Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY