Who We Are
Ypulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services.
Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we're guided by our interactions with our large and vibrant community of American youth, giving our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
What We Do
Ypulse offers syndicated research products via premium subscription plans that provide clients with a constant feed of content, statistics, and insights on young consumers. Ypulse.com provides ongoing access to our youth newsfeed, daily insight articles, weekly topical Topline Reports, monthly survey data, and Ypulse Quarterly trend reports, keeping clients up to date on youth trends in marketing, culture, retail, social media, entertainment, and technology.
We also offer customized, strategic services, including custom research and consulting, that provide a tailored approach to finding success with Millennials and Gen Z for your brand, product, or campaign.
How We Do It
Ypulse's intelligence is derived via our direct relationships with Gen Z and Millennials within our online research panel, SurveyU, which is comprised of over 60,000 13-35-year-olds in the U.S. These young consumers are incentivized to share their opinions and beliefs, quickly and authentically, and respond to our quantitative surveys and qualitative discussions as well as populate our market research online communities (MROCs).
We conduct a nationally representative survey of 1,000 consumers aged 13-35 once a month as well as once more each quarter related to current events, seasonal trends, changing attitudes, and shifting norms, covering more than 40 topics annually and guiding youth marketing and communication tactics and strategies for brands across multiple industries.