Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
4 Trends Spotted At The 2019 New York Toy Fair
Across seven football fields-worth of toys at the New York Toy Fair this year, which trends stood out as ones that will rake in revenue?...
February 20th, 2019
These Are 20 of Millennial Parents’ Favorite Brands
What brands are Millennial parents turning to? We looked to our youth brand tracker to find out some of their favorites… According to YPulse...
February 19th, 2019
YouTuber Blows Open Chuck E. Cheese Conspiracy Theory On The Viral List
Shane Dawson accuses Chuck E. Cheese's of “recycling” their pizza, brands are missing the mark this Black History Month, Cardi B turned...
February 15th, 2019
2014 Q1 Ypulse Quarterly: The Age of Not Believing, The Story of My Life, Anonymously Yours
Q1 2014 Quarterly Report Trends: The Age of Not Believing: Millennials' growing everyday skepticism and what that means for the way they consume...
March 31st, 2014
Topline 2014 03 31: Shopping online and in-store, Mother’s Day, Prom, LGBT Identity & Issues
WHAT'S IN THE TOPLINE & DATA: Shopping & Store Preferences Online VS In-store Shopping Mother's Day Spending Prom Spending & Trends LGBT Identity ...
March 31st, 2014
Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD
Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)
A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)
Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)
Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)
Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)
Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI