Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
15 of Gen Z & Millennials’ Favorite Chain Restaurants
YPulse’s youth brand tracker reveals who’s at the top of the ranking of 13-36-year-olds’ favorite chain restaurants… Just...
March 20th, 2019
Why Are Millennials Drinking Less—and What Does It Mean For Brands?
Drinking less is trending among young consumers. But why are they making moderation a growing movement, and what does it mean? A moderation trend has...
March 19th, 2019
This Is One of The Top Things That Brands Can Do to Win Over Young Consumers
To reach young consumers, some brands are taking a stand and aligning themselves with progressive causes. But how much do woke and diverse ads actually...
March 18th, 2019
2014 BTS Special Report
The holidays might be starting, but we know retailers, marketers, and brand managers are already planning for next year's big shopping seasons....
November 26th, 2014
Topline: Holiday Wishlist, Black Friday & Cyber Monday Shopping, Thanksgiving Plans
WHAT'S IN THE TOPLINE & DATA: Tech / Clothing and Accessories Wishlists Black Friday Shopping Cyber Monday Shopping Thanksgiving Planning Winter...
November 17th, 2014
Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)
Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)
Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)
Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)
Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)
Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)
Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)