Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
Gen Z & Millennials Say These Are Their Favorite TV Shows Right Now
These are the 15 TV shows that Gen Z & Millennials tell us they love watching right now—and one of their absolute favorites is...
October 17th, 2018
These Are the Fall TV Shows Gen Z & Millennials Are Excited to See
What new shows have a chance at capturing these elusive young viewers? We asked which fall TV series they’re exited to watch to...
October 16th, 2018
The Top 12 Things Millennial Women Are Treating Themselves To
What are Millennial women splurging on to treat themselves? We asked… As we explored in our most recent trend report, “Treat yo&rsquo...
October 15th, 2018
Topline: Health, Fitness & Personal Care
WHAT'S IN THE TOPLINE & DATA: Health and Fitness Weigh In Personal Care and Beauty Products Health Care Coverage Cosmetics and Personal Appearance
June 15th, 2015
Topline 2015 05 30: Millennials in the Workplace & Music Behavior
WHAT'S IN THE TOPLINE & DATA: 4th of July Plans and Spending Millennials in the Workplace Music Listening and Purchasing -
June 1st, 2015
Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI
Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)
Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)
Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)
Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)
Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX