Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
The Top Things Millennials & Gen Z Have Discovered Because Of Influencers
As influencer marketing matures, we wanted to know what products, brands, entertainment, and more young consumers are actually learning about from online celebrities… Brand...
March 22nd, 2018
SXSW 2018: The 3 Biggest Takeaways For Brands
We looked at the top trends coming out of SXSW to see how brands can stay current with young consumers today… SXSW may be...
March 21st, 2018
20 Wedding Trends Millennials Say Are On The Rise
Millennials have been slow to say “I do,” but as more of them step up to the altar, their ideas for the big...
March 20th, 2018
Topline 2014 05 12: Health & Fitness, Product Labels, Dining Out, Drugs, Father’s Day, 4th of July
WHAT'S IN THE TOPLINE & DATA: Health, Food, Diet & Fitness Product Label Preferences Dining Out Preferences: Fast Food, Fast Casual, Fine...
May 12th, 2014
Topline 2014 04 28: Earnings, Savings & Debt, Student Loans, Luxury Attitudes, Would You Rathers
WHAT'S IN THE TOPLINE & DATA: Earnings, Savings & Debt Student Loans Would You Rathers Luxury Brands & Attitudes -
April 28th, 2014
“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA
Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)
Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)
Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)
Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)
Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)
“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI