Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
The First Hijab-Wearing Barbie is Here on The Viral List
Mattel makes history with the first hijab-wearing Barbie, rose-colored Starbucks merch starts a fan hunt, Thanksgiving marketing stunts are earning buzz, a viral makeup app...
November 17th, 2017
What Are Millennials & Gen Z Planning to Buy on Black Friday & Cyber Monday?
Black Friday & Cyber Monday are next week, and we found out the top 20 items that Millennials & Gen Z plan to put in their...
November 16th, 2017
These Are 21+ Millennials’ 21 Favorite Alcoholic Beverage Brands
Young drinkers are continuing to disrupt the spirits industry with shifting tastes—so what are their favorite alcoholic beverage brands today? We asked 21-3...
November 15th, 2017
Topline: Drinking and Nightlife
WHAT'S IN THE TOPLINE & TABLES: Dining Out Preferences Nightlife Preferences Drinking Preferences & Behaviors
November 15th, 2017
Topline: Pre-Holiday Shopping
WHAT'S IN THE TOPLINE & TABLES: Pre-Holiday Shopping Black Friday & Cyber Monday Shopping
November 8th, 2017
“I love watching movies and shows uninterrupted.”—Female, 18, CO
Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)
Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)
Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)
Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)
People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (Mashable, Markets Insider)
“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY