Everything you need to know about youth marketing and Millennial research, at your fingertips.
The Internet Feels For #HurtBae on The Viral List
A video of exes confronting each other has the internet hurting, the new Starbucks collab causing sorority girls to lose their minds, Twitter users...
February 17th, 2017
Travel Meets Tech: How the Industry Is Digitally Catering to Young Travelers
To cater to the next generation of travelers, the travel industry is tapping into the latest tech advancements… Millennials want to get away. When...
February 16th, 2017
Mic Knows How to Speak Millennial: Insights From Millennial 20/20 Speakers
Mic's CSO, who will be speaking at the upcoming Millennial 20/20, answers five questions on reaching young consumers today, and says brands need to...
February 15th, 2017
Millennials & Gen Z’s 20 LEAST Favorite Clothing Brands
We asked 1000 13-34-year-olds to tell us what their least favorite clothing brand is, and why… It’s telling that when we ranked...
February 14th, 2017
Brands Playing With Snap Spectacles Marketing
Spectacles are a hot item, still available exclusively through pop-up bots, but some brands are finding ways to turn the new tech a marketing toy... ...
February 13th, 2017
Inexplicable #BackpackChallenge Tops The Viral List
The latest #Challenge sweeping high schools and Twitter, the kitchen gadget that’s gone viral, a meme all about trying to stay non-political, and...
February 10th, 2017
How Aldo Is Connecting With Millennials: Insights From Millennial 20/20 Speakers
We’re getting insight on connecting with and selling to Millennials from some of Millennial 20/20's expert speakers… The way young consumers want...
February 9th, 2017
Millennials’ Love Affair With Amazon, In 4 Charts
How much do Millennials love Amazon? Oh, we’ve counted the ways… Over years of surveying Millennials on a monthly basis—on...
February 8th, 2017
Millennials & Gen Z’s 20 Favorite Clothing Brands
We asked 1000 13-34-year-olds to tell us their favorite clothing brands… The evidence that young consumers’ preferences have created a retail wasteland...
February 7th, 2017
5 Marketing Lessons We Learned from Super Bowl LI
It’s the biggest marketing night of the year, and it offers plenty of lessons about the current advertising climate... Last night, the action...
February 6th, 2017
Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI
This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (Kidscreen, NYTimes)
Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC)
The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)
Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)
Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)
Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN