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Content Research Coordinator

Feb 22 2022

Content Research
New York, NY; Remote

About YPulse

YPulse is a leading youth market research company, helping brands like Spotify, BuzzFeed, Vans, and many more understand the next generations of consumers-and how to reach them. We research and engage Gen Z and Millennials in innovative ways every day, and infuse our editorial content with those insights. Our newsletters, insight articles, behavioral and trend reports are vital tools that keep major brands informed.

The YPulse team is a creative, hardworking group of researchers, writers, and strategists, constantly collaborating on projects and creatively working to deliver insightful and unique content. (Oh, and we’ve got unlimited vacation, too.) We’re excited to find a self-starting, passionate person to join our team!

Job Description

The Content Research Coordinator will contribute directly to the creation of YPulse’s content, specifically the behavioral and trend reports. You should have a love of all aspects of market research (questionnaire development, data analysis, report creation, and storytelling) and avid interest in youth culture. You will help YPulse tell the story of what’s happening within youth culture to our thousands of readers and high-profile clients. The Content Research Coordinator is:

  • A Thought Leader: Our clients rely on YPulse to know what is happening now and what’s to come in Gen Z and Millennials’ lives. You are forward thinking, on top of trends, and understand what clients need to know-
    and why.
  • Organized: YPulse publishes reports every week. It is important you are organized and stay on top of all moving parts, from questionnaire development to report analysis, including: crosstabulation, data analysis and narrative writing.
  • A Dynamic Storyteller: Impactful storytelling is at the heart of what we do. You will translate data into visual, insights-driven stories that help clients understand young consumers: what is happening in their lives, how they are behaving, and their wants / needs as they
    grow older.
  • Experienced in Research Design: Not only do you know how to write an insightful questionnaire based on a general concept, but you know how to interpret the results to tell an impactful story to clients.
  • A Multifunctional Team Player: YPulse prioritizes cross-functional, collaborative work. One second you may be talking to the operations team to get a survey into the field, and the next you are in an all-team brainstorming session to discuss the next trend.


  • Getting ahead of current youth trends to formulate future reports topics
  • Write best-practice questionnaires based on general Gen Z and Millennial trends and behaviors
  • Oversee the survey process, testing and launching the survey
  • Create cross tabulations to view the data in the most insightful way
  • Analyze the data to form a narrative that is insightful to clients
  • Curate the report by writing and designing the flow of the story
  • Keep all projects moving, as there are multiple reports you will be working on at once
  • Manage report content on
  • Communicate effectively with all team members to coordinate the progress of a project

Job Requirements

  • Experience working in market research: complex survey writing, data analysis, and reporting
  • Ability to synthesize data into insights and captivating stories
  • Strong interest in culture and trends – always thinking about what’s next and why
  • Passion for studying young consumers
  • Extensive experience with quantitative research techniques
  • Skilled communicator and able to work efficiently on multiple projects
  • Consistent and relentless attention to detail
  • Spots errors and anomalies that others miss
  • Flair for data visualization
  • Excel, PowerPoint, and Word should be second nature

Your Work Style

  • You get things done
  • Strong problem-solving skills
  • Thrive in a fast-paced environment
  • Pro at time management, balancing multiple projects and deadlines
  • Comfortable working both autonomously and collaboratively
  • Confident in advocating for your ideas
  • A high level of personal accountability
  • Constant hunger to learn and improve
  • You bring positive energy to the workplace
  • Ability to make confident and informed decisions

Considered a Plus

  • Background knowledge of the operations and logistic side of survey processes
  • Studies in Market Research, Marketing, Psychology, Sociology or related
  • Experience in public speaking
  • Familiarity with Qualtrics, SPSS, R, SAS or other advanced statistical software
  • Familiarity with data visualization programs like Tableau

YPulse Perks

  • Competitive compensation, stock options
  • 100% coverage of basic medical, dental and vision plans plus flexible health spending accounts
  • 401k plan
  • Commuter benefits
  • Unlimited vacation
  • Can be 100% remote