Ypulse Youth Media Movers & Shakers
Posted by meredith on 07-16-2009Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our next "Movers and Shakers," email me.
Gary H. Schoenfeld is set to take over as Pacific Sunwear’s chief executive. He’s replacing Sally Frame Kasaks, who has lead Pacific Sunwear since 2006. Kasaks, who is also chairman, is set to stay on Pacific Sunwear's board as a director. Schoenfeld is best known for leading Cypress-based shoe and clothing maker Vans up to its 2004 sale to North Carolina's VF Corp. (Orange County Business Journal)
HarperCollins Publishers appoints David Linker as Executive Editor/HarperFestival, HarperCollins Children's Books. Linker will handle all movie and TV tie-in programs, superhero tie-in efforts and Fisher-Price, in addition to overseeing other programs. Linker joins the publisher from Innovative Kids where he was Editorial Director (Cynopsis Kids)
MTV Networks International promoted Roger James to senior vice president, general counsel for MTV Networks International and MTVN UK & Ireland. James is currently vice president of business and legal affairs for MTV Networks UK, Ireland and International and will expand his role to include all of MTVNI's business and legal affairs (MediaPost, reg. required)
Michael Hope has been named executive director of the interactive entertainment unit at Bender/Helper. He had been manager of global public relations at Championship Gaming series. (Release via mediabistro, reg. required)
Kerri Brusca is upped to VP/Media & Artist Relations, Razor & Tie Entertainment. Most recently Sr. Director/Media & Artist Relations, Brusca is based at the company's headquarters in NYC and reports to Alyson Shapero, SVP/Sales & Marketing. She previously worked for KB Entertainment, Kathy Schenker & Associates and Edelman Public Relations (Cynopsis Kids)
Jack D. Ferraiolo has been named development executive at Scholastic Media's Soup2Nuts. He had been developer, writer, and director at PBS's WordGirl. In his new position, Ferraiolo will develop new and existing properties at Soup2Nuts' studios in Boston and Scholastic's New York offices.(Animation Magazine)
Margaret Loesch, a children’s entertainment veteran, will serve as the president and CEO of Hasbro and entertainment company Discovery's joint venture. She will assume the position on Aug. 17. Loesch has helped launch the Fox Kids Network and was a co-founder of The Hatchery, a family media company.
Jessica Sigelbaum has been named publicity manager at Fuse.tv. She had been PR manager, global licensing at Playboy. (MediaBistro, reg. required)
Hollywood Records names Aaron Simon as VP/Strategic Marketing & Promotions. In his new role, Simon will identify and develop deals between the Disney label and partners across various categories (e.g. food and beverage, auto, media, fashion, sports and gaming) for acts including Jonas Brothers, Miley Cyrus, etc. Most recently, Simon spent the last two years as VP/Strategic marketing and U.S. Partnerships, Roptus, which specializes in Latin entertainment. (Cynopsis Kids)
MTV Games taps Scott Guthrie to head up the company, while David Cox will run sales. Guthrie, who most recently served as exec VP of publishing at gamemaker THQ, will serve as exec VP-general manager of MTV Games, overseeing which titles the company makes, as well as marketing and distribution of those properties (Variety)
Metaverse Mod Squad announced the appointment of Sharon Duke Estroff as its Director of Youth Strategy. In this new role, Sharon will develop communication strategies aimed at parents and youth in the digital age and head special projects. (press release)
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Categorized under: Youth Marketing
