Comments on: Ypulse Youth Marketing Mashup East: What Every Brand Could Learn From The Obama Campaign’s Marketing To College Students http://www.ypulse.com/ypulse-youth-marketing-mashup-east-what-every-brand-could-learn-from-the-obamas-campaign-marketing-to-college-students Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrew http://www.ypulse.com/ypulse-youth-marketing-mashup-east-what-every-brand-could-learn-from-the-obamas-campaign-marketing-to-college-students/comment-page-1#comment-3269 Andrew Mon, 19 Jan 2009 19:31:46 +0000 http://www.ypulse.com/?p=6387#comment-3269 I'm 27 and I suppose that means I'm on the line between the Y Generation and the X Generation, but it's true that I am absolutely immune to traditional advertising. I fast forward through commercials, don't listen to radio, rarely read magazines and ignore ads when I do, and don't think I've ever clicked on an online banner ad. The Obama Campaign tapped into the Millennial/Y Generation, though, and in turn they def helped push him over the edge. If you’re marketing to that age range then there are ABSOLUTELY some lessons to be learned from his campaign... http://www.thedailyanchor.com/2009/01/19/marketing-to-millennials-a-lesson-learned-from-barack-obama/ I’m 27 and I suppose that means I’m on the line between the Y Generation and the X Generation, but it’s true that I am absolutely immune to traditional advertising. I fast forward through commercials, don’t listen to radio, rarely read magazines and ignore ads when I do, and don’t think I’ve ever clicked on an online banner ad. The Obama Campaign tapped into the Millennial/Y Generation, though, and in turn they def helped push him over the edge. If you’re marketing to that age range then there are ABSOLUTELY some lessons to be learned from his campaign…

http://www.thedailyanchor.com/2009/01/19/marketing-to-millennials-a-lesson-learned-from-barack-obama/

]]> By: Paula http://www.ypulse.com/ypulse-youth-marketing-mashup-east-what-every-brand-could-learn-from-the-obamas-campaign-marketing-to-college-students/comment-page-1#comment-2813 Paula Tue, 11 Nov 2008 13:02:42 +0000 http://www.ypulse.com/?p=6387#comment-2813 My 14 y.o. daughter and her friends are quite well-rounded. They discuss politics and all manner of current events as easily as they talk about pop culture. The nearly blued out map confirmed what my daughter's tiny, very non-statistical sample group of friends exhibits: a post 9/11, post VA Tech shooting, midst economic strife openness to something new. Many of these teens have seen a lot of negative in their short lives, it's not surprising that any promise of change would resonate strongly. My 14 y.o. daughter and her friends are quite well-rounded. They discuss politics and all manner of current events as easily as they talk about pop culture.

The nearly blued out map confirmed what my daughter’s tiny, very non-statistical sample group of friends exhibits: a post 9/11, post VA Tech shooting, midst economic strife openness to something new. Many of these teens have seen a lot of negative in their short lives, it’s not surprising that any promise of change would resonate strongly.

]]> By: Morgan Coudray http://www.ypulse.com/ypulse-youth-marketing-mashup-east-what-every-brand-could-learn-from-the-obamas-campaign-marketing-to-college-students/comment-page-1#comment-2811 Morgan Coudray Mon, 10 Nov 2008 23:58:44 +0000 http://www.ypulse.com/?p=6387#comment-2811 Excellent post. I'm glad someone was able to graph that for us. Clearly GenY cant be ingnored anymore as we are outnumbering baby-boomers. Obama understood that, and I'm very glad he succeeded in getting the message across to them. One cannot underestimate the strength of Word of Mouth on campuses since most college students live in communities and interact with others on a daily basis. For many, talking about politics is like talking about the weather, when you need a topic of conversation. Excellent post. I’m glad someone was able to graph that for us. Clearly GenY cant be ingnored anymore as we are outnumbering baby-boomers. Obama understood that, and I’m very glad he succeeded in getting the message across to them. One cannot underestimate the strength of Word of Mouth on campuses since most college students live in communities and interact with others on a daily basis.
For many, talking about politics is like talking about the weather, when you need a topic of conversation.

]]> By: Michael Connery http://www.ypulse.com/ypulse-youth-marketing-mashup-east-what-every-brand-could-learn-from-the-obamas-campaign-marketing-to-college-students/comment-page-1#comment-2807 Michael Connery Mon, 10 Nov 2008 20:11:28 +0000 http://www.ypulse.com/?p=6387#comment-2807 This map was produced by <a href="http://futuremajority.com/node/3969" rel="nofollow">Future Majority</a> and is one in <a href="http://futuremajority.com/node/3969" rel="nofollow">a series</a> of charts illustrating the impact and partisan loyalties of the youth vote. This map was produced by Future Majority and is one in a series of charts illustrating the impact and partisan loyalties of the youth vote.

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