Lots happening in tween media land today including the Jonas Bros. making their leap to the big screen with a Farrelly brothers adaptation of the book series "Walter the Farting Dog." Lest the Olympics fade from our memories, the gymnastics stars are going on what looks like a very tween-friendly tour.

In online tween news, Miss O & Friends is teaming up with Albie Hecht’s Worldwide Biggies to develop a branded casual game based on the popular tween community. Tween site Shop Like Anna launches a celebrity section that "includes music, videos, and lyrics for users to sing along to, and members can follow the artists through direct updates and special interviews, releases, and performances." And Club Penguin celebrates its third anniversary in NYC with a big bash.

Finally, with the holidays around the corner and the financial news not getting much brighter, Campaign For A Commercial Free Childhood asks marketers to focus on parents (Media Post, reg. required) instead of kids this holiday season. And, a new organization with a mission I embrace: Parents For Ethical Marketing.

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