Ypulse Toolbox: 10 Asian-American Youth Sites to Know

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In 2007 SnapDragon Consultants published a report that listed “Ten Things Every Brand Should Know About Asian-American Youth.” The main thing Asian-American youths want brands to understand is that they need to get to know their demographic better. The following links will hopefully help your understanding of Asian culture and what makes Asian-American youths tick…

Xanga, AsianAve, Friendster, hi5, and Piczo – Although these social networking-type sites are headquartered in the U.S., almost all of Friendster’s traffic, for example, is from Asia. hi5 has been translated into more than 40 different languages and Xanga boasts about 40 million members worldwide.

MyAsia – Without signing up to become a member, it was hard for me to tell just how active this social networking site actually is. The forum didn’t work, but they do offer e-cards, online games, and a MyAsia Bollywood section. Either way, they do welcome ‘cool Asian youth.’

angry asian man – For a man who is supposed to be angry, he sure is funny. He blogs about everything from politics to films as it pertains to Asian-Americans and keeps us up-to-date with all the Asians Behaving Badly.

Hyphen Magazine – Great feature stories, really awesome digital view of the magazine, good variety of blog topics, AND it’s a non-profit to boot. Not specifically geared toward youth, it’s the kind of magazine that is attractive to anyone wanting to keep close ties to cultural issues.

Asian American Youth Spectrum Magazine – This is the only one of its kind I have found so far. Based in Maryland, the magazine publishes articles written by Asian-American youth. They post about available scholarships and organize meetings to discuss and learn from one another.

The Best of Asian American Cinema – Really a promotional tool for Toyota’s Matrix, this Godzilla-inspired site posts interviews from Asian-American filmmakers and recommends films we probably would not have heard about otherwise.

Caachi – Caachi is a movie on-demand site that allows independent filmmakers to upload and distribute their film. Users can download in DivX, a widely used format in Asia and there is actually an Asian category AND an Asian-American category.

Asian American Alliance – Young people will find this site incredibly helpful as they dig deeper into their roots and research the many facets of what it means to be Asian in the U.S. With a plethora of resources, parents will find themselves logging on to AAA as well.

Asian-American hip hop artists you might never have heard of – Here are a few, but there are many: Offwhyte, Lyrics Born, MC Jin, Tou SaiKo Lee, DJ Rekha, Himalayan Project, DJ Phatrick, AbstractVision, and Magnetic North.

crunchyroll – Anime, race cars, foreign films, Asian pop stars, games, and more. crunchyroll gives users so much to do and watch in a very organized fashion. I imagine young people log a LOT of hours on this site.

For more coverage of the urban youth media and marketing space, check out the Ypulse Urban Channel.

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Categorized under: Urban, Ypulse Toolbox

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