• 

This will certainly add to the debate over the link between marketing and childhood obesity. From the FTC report on food and beverage marketing to children and adolescents:

The Federal Trade Commission report counts about 1.6 billion dollars spent by the nation’s largest food and beverage companies in 2006 on marketing to children and teens. Of that, about a third was dedicated to selling soda.

Spending on soda marketing came to nearly half a billion dollars, with the vast majority of it directed toward adolescents. For cereals, companies spent about 237 million with the vast majority of that amount targeted to children under age 12.

Source: AP

Also from a study on “Black America” that included black teens:

Among Black teens, over 90 percent are online. Blacks who live in the south are least likely to be online (63 percent).

Among the connected Black teens segment, 25 percent are saving to start a business.

While 71 percent overall said they believe Blacks need to stick together to achieve gains for their community, only 54 percent of teens concurred.

• 

Categorized under: Youth Marketing

You can skip to the end and leave a response. Pinging is currently not allowed.