Ypulse Stat: iPod Ownership Leads To Mac Ownership

The folks at SurveyU released some data about Macs on campus — it appears they're making a comeback:

The success of Apple's student program is a significant contributor to its on-campus momentum, with more than 4 of 5 (83 perent) of Mac-owning students having purchased their Mac under a student plan that includes a free iPod with Mac computers sold to students. Slightly less than a third (30 percent) of Dell's collegiate sales are made under a student plan, while the remaining computer manufacturers have not fully leveraged the power of student purchase programs.

The impact of the iPod on computer purchase decision-making is undeniable, with current iPod owners more likely to be current Mac users (29 percent versus 23 percent) as well as future Mac purchasers (52 percent versus 44 percent). Computer brand choice varies by gender, with female collegians more likely to choose Apple, Sony and Toshiba and male college students preferring Alienware, Dell and Lenovo brands.

College students are mobile and their choice of desktop versus laptop reflects their demand for portability. More than 4 out of 5 college students use a laptop as their primary computer.

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