I just received the link to the Ypulse San Diego Teen Media Mashup Podcast, which was very kindly edited and hosted by Gorilla Soapbox.

Here's a reminder of what the event and panel was all about (see also: the press release):

With the increased popularity of the X Games and sports like snowboarding now in the Olympics, action sports have become more mainstream and as a result, have attracted more mainstream marketers. But as any professional surfer, skate boarder or snowboarder will tell you, how you are perceived by core fans can make or break you. Many marketers have tried to reach this audience and failed. Those who succeed have to have an intimate understanding of each specific subculture and how to reach them in a way that is truly authentic — something all youth brands can learn from.

The roundtable was moderated by me and featured the following panelists:

Roger Harrell, Publisher Primedia’s Skateboarder Magazine
Chip Howes, Owner Powerline6 Design + Style Lab boutique (formerly Mark Ecko’s footwear brand director, and guru of progressive fashion)
Kevin Kearns, Vice President, Brand Strategy, The BLOCK Hotels
Liko Smith, President/Co-Founder, The BLOCK Hotels
Dorian Tucker, Professional Street Skater
Gregg Witt, Partner Premise, former Marketing Director Adrenalin

There was also a short presentation from the San Diego-based non-profit organization Invisible Children about the international youth movement they are building in support of young people in Uganda.

You can skip to the end and leave a response. Pinging is currently not allowed.