Ypulse Research: Teens & The Internet

We've got new research for sale from OTX and their Teen Topix Partners, eCrush and the Intelligence Group. Here are just a few highlights from the new report: Teens & The Internet. The full report is loaded with even more data and charts and is for sale on Ypulse Research.

Teens are spending an average of 11.5 hours online, yet…

- Given the choice, teens prefer real friends (91%) to online friends (9%)

- Date someone from school (87%) over someone from the Internet (13%)

- Shop in a store (82%) to shop online (18%)

- Still, teens would rather get their locker vandalized (63%) than their homepage (37%)

- IM a friend (54%) over calling (46%)

The study also found that 58% of teens have made a purchase online…

- Teens who make purchases online are spending $46 per month

- 26% of teens are spending $50 or more

- Clothes and music are the two most popular online purchases, followed by books, electronics and DVDs

- The bedroom (36%) and living room (24%) are the places teens are most likely to have their primary computer

- Teens with their primary computer in their bedrooms are more likely to be heavy internet users (15+ hours per week) and spend money online

Teens are however aware of the risks associated with online life…

- 78% of teens are concerned about computer viruses while online

- Followed by identity theft (67%)

- Unauthorized access to personal information (65%)

- Scams (60%)

- Spam (60%)

The study also confirms the popularity of social networking sites…

- 95% of teens saying they have belonged to a social networking site at some point

- The average teen has signed up for over four social networking sites and currently belongs to two

Teens report learning about music, other websites, movies, TV shows, and new trends from social networking sites. Teens are receptive to advertising on these sites, where the majority of teens learn about….

- Financial services (63%)

- Movies in theaters (59%)

- Mobile services and accessories (58%)

- Travel (57%)

- Other websites (53%) from ads on these sites

P.S. I asked via Twitter the other day, "If Ypulse were to create our own white paper, what topic would you want us to cover?" I got some great suggestions including:

- Teens and tweens view of online ads. What do they think of them? Effectiveness for click through and also branding?

- What do teens really think about what mass media says they think

- Something about Gen Y aspirations, career and lifestyle choices

What do you think we should publish a white paper on?

Categorized under: Ypulse Research

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