Ypulse Research Roundup: TRU Insight, Razorfish & More
Posted by meredith on 03-09-2009
The wait for the next installment of the Ypulse Research Roundup has ended! Here you’ll find another hearty serving of the latest youth research available for sale or download. Enjoy, and if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email me to be included in the next Roundup or better yet, sell it on Ypulse (contact Carolyn Carson).
TRU Global Teen Study by Tru Insight
From the press release: “The just-released TRU Global Teen Study asked nearly 16,000 teens in 15 countries to name their favorite brands. Teens in 11 countries named Coca-Cola and Nike as among their top-three, while teens in 10 countries similarly honored Adidas. According to Riz Badr, TRU’s Global Director, “this finding shows beyond a shadow of a doubt that teens around the world are not simply willing to accept global brands–they actively embrace them.”
For more information: Go to the Deliverables section of the Tru Insight site
The Trax Studies by Youth Dynamix
Youth Dynamix conducts the largest syndicated research studies into the youth in developing markets – the Trax studies. They are trended and the outputs are forward-thinking, investigating categories such as Financial and Shopping Behaviour, Fashion and Music, Technology, Media, Telecommunications, Food/Beverage Consumption, and Lifestyles and Attitudes. The Trax studies have been conducted in South Africa, Kenya and Nigeria, with expansions planned into India, the Middle East and Eastern Europe, thus providing marketers with a holistic understanding of the needstates, lifestyles and attitudes of the youth in emerging markets.
Contact: Michelle Farren-Handford
Global Faces and Networked Places by Nielsen
A new report from Nielsen examines the global footprint of social networks and the implications on both consumers and the media economy. The study delves into social networks evolution to incorporate a broader audience as well as the upward trend in mobile usage. An interesting inclusion: UK mobile web users have the greatest propensity to visit a social network through their handset.
To view the full report: View the pdf at Global Faces and Networked Places: A Nielsen Report on Social Networking’s New Global Footprint
Another Perspective: How Journalists Can Promote Children’s Human Rights and Equality.”
via Boing Boing: This is a really meaty study on the systematic vilification of children in the English press, and the effect that this has on public opinion. It includes recommendations for journalists who cover children’s issues, and is endorsed by the National Union of Journalists.
For more information: View the pdf of Another perspective: How journalists can promote children’s human rights and equality
Digital Outlook Report by Razorfish
A new digital outlook report based on its clients’ spending habits indicates that consumers of all ages are also demanding an increasing level of personalization, and from e-tailers in particular. To meet this demand, Razorfish suggests deploying tools such as digital in-store signage, coupons delivered via mobile devices, and interactive store floor-plans and merchandise directories.
For more information: Go to the Digital Outlook Report section of the Razorfish site.
For more research on tweens, teens and early twentysomethings, check out Ypulse Research. For more coverage of youth marketing, go to the Ypulse Youth Marketing Channel sponsored by Youth Marketing Connection.
Categorized under: Youth Marketing, Ypulse Research