Ypulse Research Roundup: Fuse, C&R Research & More
Posted by meredith on 06-05-2009
Today we bring you a special installment of the latest youth research available for sale or download. Below we feature a handful of the materials mentioned at the Ypulse Youth Marketing Mashup along with a couple other noteworthy reports currently floating around. Enjoy, and if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email me to be included in the next Roundup.
Teen Adverting Study 2009 by Fuse
At a Mashup session titled “Listen to Teens and Stop Wasting 50% of Your Marketing Budget” Fuse partner Bill Carter highlighted a study Fuse did in conjunction with the University of Massachusetts on brand advertising aimed at teens. The survey, which aimed to quantify how advertising in different channels was perceived by teens, found that teens still read magazines, TV is not dead and much more. Cost: Free
For more information: Go to Fuse’s site and download a PDF of the full report.
YouthBeat by C&R Research
From their website: “A new in-depth biannual study of youth market trends .. that cover[s] the world of children from the time they enter grade school through the time they leave high school. These are years of discovery and development…. They are shaped by the activities they take part in, what they do for entertainment, where they go for information, the electronics that increasingly surround them, the impact of marketing as they learn to manage and spend their money and the spending they influence..” Cost: varies per option ($14,500 – 30,000)
For more information: Go to the Products/Services page on the C&R site
How To Speak A Teen’s Language by Josh Shipp
Not typical “research,” but if you were at the Mashup or read any coverage of his dynamic morning keynote, Josh Shipp isn’t really a typical guy. Elaborating on his sage advice to “never underestimate the value of free cookies and girls,” Josh’s e-book or “PDF manifesto,” walks through reaching teens effectively with entertainment, trust and inspiration. Cost: Free
For more information: Go to Josh’s site to download the e-book.
Global Habbo Youth Survey by Sulake
From the press release: The survey was a follow-up on the Global Habbo Youth Survey 2008… The aim was to gain deeper insight on teenagers’ opinions about brands, and update the brand and media preference results of the GHYS book. Some new brand categories were also added: favorite makeup, consumer electronics, mobile phone operator and sportswear brands. The respondents were also asked to name three brands they had began to dislike lately. Cost: $270
For more information: Go to the Sulake Web Store
Teen Mall Shopping Insights White Paper by The Scarborough/Arbitron Inc.
A study on teen mall shoppers addresses perception of advertising in the mall (95% notice some form during a mall trip), the impact of the current economy on teen mall shopping behaviors (half still spend $50 per trip) and attitudes (75% cited that discounts on items they purchase at the mall are more important to them than they used to be). Cost: Free
For more information: Download the full report on the Scarborough/Arbitron site
For more coverage of youth marketing, go to the Ypulse Youth Marketing Channel sponsored by Youth Marketing Connection.
Categorized under: Youth Marketing