Ypulse Research: Green AMPlified
Posted by anastasia on 10-15-2008
Just a quick heads up to let Ypulse readers know we have a new research report for sale on Ypulse Research from the AMP Agency. I'll be running a guest post about the report some time this week, but for now, here's a quick description of what you'll find inside:
Green AMPlified - Description
– Online survey of over 3,200 respondents ages 18 to 49 years old
– Statistically significant sample for each age
– 40 shopping logs from 4 different markets
– More than 20 video interviews with consumers from all over the country
– Man on the street interviews with consumers in Boston
AMP Agency’s proprietary study on the impact of the Green Movement on consumers’ perceptions and purchase behavior
The Green Movement is here to stay
- Learn just how environmentally responsible consumers want companies and brands to behave
- Understand what drives and motivates consumers to be green and to purchase green products
- Review case studies and best practices from companies that were Green to begin with and from those that are just now going Green
- Green Evangelists can be your best friends
- Approximately 20% of consumers are passionate, loud, and always talking about the Green Movement.
- Learn how your brand can leverage this group
Read the rest over at Ypulse Research. And don't forget we're doing a Green Youth Marketing panel at the Ypulse Youth Marketing Mashup East in November! If your company produces research on tweens, teens or early twentysomethings and would like to sell it on Ypulse Research, please contact Carolyn Carson.