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Totally Wired

Ypulse Research: AMP Agency's College AMPlified

Posted by anastasia on 08-26-2008

We've got new research for sale on Ypulse Research from the AMP Agency. The report, titled "College AMPlified: Decoding the Campus Experience," is an in-depth whitepaper and data tables offer strategies for colleges, companies and brands to follow to establish credibility with students on campus. The study defines specific "touch points" — areas of opportunity from initial virtual interactions (1 in 5 students did not take an actual campus tour of the college they chose) to on-campus living spaces (where we notice that some fundamental amenities continue to correlate with levels of discomfort and dissatisfaction) But wait! This year, American University students can check online to see if a washer or dryer is available — and receive a text message when their wash or dry cycle is completed. There's also some great data on how "Green" carries relevance on college campuses.

Remember, if you work for an agency or research house that produces white papers, reports or any type of research on tweens, teens or twentysomethings, consider selling your research on Ypulse — and reach around 8K youth media and marketing professionals looking for the latest facts and figures about this demographic. Contact Charles Pelton for more information.

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