Ypulse Job: Account Director, Premise Immersive Marketing
Posted by anastasia on 05-12-2008
Today’s Ypulse Job is in sunny San Diego working with our friends at Premise Immersive Marketing. Remember, if you have a youth media or marketing oriented job opening, consider posting it on Ypulse Jobs to reach close to 8K daily Ypulse readers via blog, newsletter and RSS.
Description:
Premise is the immersive marketing partner for brands targeting youth. Premise specializes in building brands through immersive marketing. Premise’s diversified on/offline areas of expertise magnify “traditional” marketing by mixing youth and parent brand advocate programs, guerilla campaigns, effective event and entertainment promotions, cultural intelligence and emerging media to create solutions that have a positive impact on youth and drive results.
Position Description:
The Premise Account Director provides innovative promotional b2c online/offline marketing strategies for major consumer brands and hot start up’s targeting youth and parents. The Account Director will develop campaign plans and insure that the strategy is fully realized in the implementation delivered to clients. Responsibilities include maintaining knowledge of online marketing best practices, and maintaining a deep understanding of tween, teen and parent marketing. Account Director needs to be able to learn quickly, be able to solve problems independently and be able to view business problems strategically. Individuals must be self-motivated and entrepreneurial and able to thrive in a tight-knit and highly collaborative environment with minimal direct supervision.
Essential Functions:
- Understand each clients business, the business objectives, and their unique needs
- Define/architect strategic and tactical plans that increase the value of client brands/products
- Develop new creative ideas that build the value of youth brands
- Develop (winning) new business development proposals and presentations in response to client needs and/or requests
- Lead/guide the team to ensure effectiveness of implementation
- Clearly identify how proposed solutions will drive brand value and develop methods to measure and optimize program/campaign effectiveness over time
- Data analysis of market information to assist in developing new strategies and optimizing current strategies. Data analysis will include online metrics, offline metrics, market research, and the development of ROI models
- Provide leadership to clients and internal teams in the area of promotional youth marketing
- Serve as a senior level external representative of the agency
- Identify and communicate opportunities to improve agency performance by improving processes and/or adding agency offerings
- Assist with pre-sales solicitation calls and presentation meetings and presentation with prospects and existing clients
- Develop by-line articles and participate in agency brand building activities
You can read the full job description here. And don’t forget, The Kaiser Family Foundation is looking for a program officer as well.
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