Comments on: Ypulse Interview: Kit Yarrow, ‘Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail’ http://www.ypulse.com/ypulse-interview-kit-yarrow-gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David http://www.ypulse.com/ypulse-interview-kit-yarrow-gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail/comment-page-1#comment-69841 David Sat, 05 Mar 2011 20:02:57 +0000 http://www.ypulse.com/?p=10503#comment-69841 As a gen yer myself (I was born in 1979), I can't wait until men have the same fashion options as women currently have (google "men's fashion freedom movement" in reference to this). Gen y will DEFINITELY like this. As a gen yer myself (I was born in 1979), I can’t wait until men have the same fashion options as women currently have (google “men’s fashion freedom movement” in reference to this). Gen y will DEFINITELY like this.

]]> By: Minding the Gaplet: Separating Older from Younger in Generation Y « whY genY: the whY generation, Generation Y, Millenials, Gen Y, Echo Boomers http://www.ypulse.com/ypulse-interview-kit-yarrow-gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail/comment-page-1#comment-18716 Minding the Gaplet: Separating Older from Younger in Generation Y « whY genY: the whY generation, Generation Y, Millenials, Gen Y, Echo Boomers Tue, 18 May 2010 15:05:41 +0000 http://www.ypulse.com/?p=10503#comment-18716 [...] Note: The book referenced in this post, Gen Buy, is one of the best generational studies books I’ve read in 2010. Though it’s in the context of retail, much of the sociology in the book (relationships, personality development, role models) has implications beyond shopping. I highly recommend it. For more info, see the YPulse interview with the authors of Gen Buy. [...] [...] Note: The book referenced in this post, Gen Buy, is one of the best generational studies books I’ve read in 2010. Though it’s in the context of retail, much of the sociology in the book (relationships, personality development, role models) has implications beyond shopping. I highly recommend it. For more info, see the YPulse interview with the authors of Gen Buy. [...]

]]> By: Ingrid http://www.ypulse.com/ypulse-interview-kit-yarrow-gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail/comment-page-1#comment-6672 Ingrid Thu, 17 Sep 2009 22:24:28 +0000 http://www.ypulse.com/?p=10503#comment-6672 I think that Gen Y really wants to be creative and feel unique in their purchases and this has really become clear with businesses like Build-A-Bear where you can customize something before you purchase it. Just recently I saw a new store like this opening up for kids to be able to build their own robots. I think that as these kids grow older, they'll expect to be able to customize more and more of what they purchase. I think that Gen Y really wants to be creative and feel unique in their purchases and this has really become clear with businesses like Build-A-Bear where you can customize something before you purchase it. Just recently I saw a new store like this opening up for kids to be able to build their own robots. I think that as these kids grow older, they’ll expect to be able to customize more and more of what they purchase.

]]> By: Kay Cassidy http://www.ypulse.com/ypulse-interview-kit-yarrow-gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail/comment-page-1#comment-6671 Kay Cassidy Thu, 17 Sep 2009 22:24:04 +0000 http://www.ypulse.com/?p=10503#comment-6671 What a great point about public apologies. Offering sincere recognition of a mistake and then clearly remedying the situation is an amazing loyalty builder. Every person and company is fallible... but owning up to it instead of passing the buck is what separates the best from the rest. What a great point about public apologies. Offering sincere recognition of a mistake and then clearly remedying the situation is an amazing loyalty builder. Every person and company is fallible… but owning up to it instead of passing the buck is what separates the best from the rest.

]]> By: Alex http://www.ypulse.com/ypulse-interview-kit-yarrow-gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail/comment-page-1#comment-6670 Alex Thu, 17 Sep 2009 22:20:07 +0000 http://www.ypulse.com/?p=10503#comment-6670 It's tough to market to kids that have a low attention span and are being constantly electronically overstimulated. The use of all the different social networking sites (especially with the Twitter revolution) has been a great way to communicate with Gen Y on their level, and to allow them to communicate back. It gives an interactivity to things that wasn't available before. It’s tough to market to kids that have a low attention span and are being constantly electronically overstimulated. The use of all the different social networking sites (especially with the Twitter revolution) has been a great way to communicate with Gen Y on their level, and to allow them to communicate back. It gives an interactivity to things that wasn’t available before.

]]> By: Tracy Verrett http://www.ypulse.com/ypulse-interview-kit-yarrow-gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail/comment-page-1#comment-6668 Tracy Verrett Thu, 17 Sep 2009 21:08:41 +0000 http://www.ypulse.com/?p=10503#comment-6668 Zappos is another fine example of how shopping has been made easy and seemless for Gen Y (and others). Users can comment, share sizing, fit and opinions on their purchases. Of course, if they don't like, they can send it back for a refund. I've seen technological examples of being able to put items up to an electronic board for further recommendations but have yet to see a retailer put this into practice. Zappos is another fine example of how shopping has been made easy and seemless for Gen Y (and others). Users can comment, share sizing, fit and opinions on their purchases. Of course, if they don’t like, they can send it back for a refund. I’ve seen technological examples of being able to put items up to an electronic board for further recommendations but have yet to see a retailer put this into practice.

]]> By: john feghali http://www.ypulse.com/ypulse-interview-kit-yarrow-gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail/comment-page-1#comment-6667 john feghali Thu, 17 Sep 2009 21:01:16 +0000 http://www.ypulse.com/?p=10503#comment-6667 The Seventeen Studio/Spa/Salon, the first beauty salon and spa to specifically target teens with a range of services in one location, has proved to be a huge success with Gen Y teen women since opening 18 months ago in an upscale Dallas suburb. The spa’s “party space,” where groups of girls can receive services together. Requests for appointments in the “pedicure pit,” which seats up to eight teens on a red plush couch, are oversubscribed. The innovation taps into teen women social nature, especially since such a demographic has limited places to socialize The Seventeen Studio/Spa/Salon, the first beauty salon and spa to specifically target teens with a range of services in one location, has proved to be a huge success with Gen Y teen women since opening 18 months ago in an upscale Dallas suburb. The spa’s “party space,” where groups of girls can receive services together. Requests for appointments in the “pedicure pit,” which seats up to eight teens on a red plush couch, are oversubscribed.

The innovation taps into teen women social nature, especially since such a demographic has limited places to socialize

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