http://www.ypulse.com/ypulse-interview-becki-heller-co-founder-trendsta Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ypulse.com/ypulse-interview-becki-heller-co-founder-trendsta/comment-page-1#comment-6096 People Over Process » Links for August 18th Wed, 19 Aug 2009 09:59:39 +0000 http://www.ypulse.com/?p=10273#comment-6096 [...] Becki Heller, Co-Founder, TrendstaBig Data meets The Kids: "The process of engaging with Trendsta teens is almost completely automated, so we can engage ten thousand teens at once. And once teens are engaged the Trendsta system sits in the background passively observing interactions, and quietly segmenting users from within all of a teens social spaces. This ensures responses that are incredibly candid, while also highly informative." [...] [...] Becki Heller, Co-Founder, TrendstaBig Data meets The Kids: "The process of engaging with Trendsta teens is almost completely automated, so we can engage ten thousand teens at once. And once teens are engaged the Trendsta system sits in the background passively observing interactions, and quietly segmenting users from within all of a teens social spaces. This ensures responses that are incredibly candid, while also highly informative." [...]

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