Comments on: Ypulse Guest Post: No You Can’t…Pepsi! http://www.ypulse.com/ypulse-guest-post-no-you-cantpepsi Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rebecca http://www.ypulse.com/ypulse-guest-post-no-you-cantpepsi/comment-page-1#comment-3335 Rebecca Tue, 27 Jan 2009 22:28:42 +0000 http://www.ypulse.com/?p=7869#comment-3335 On a related note Starbucks got it right. Yes, they used the timing of the inauguration and Obama's (updated) message of everyone doing their part to get the U.S. back on its feet, but they took it a key step further that Pepsi missed. Starbucks provided a venue for everyone to get involved. You go into your local Starbucks and sign up for a volunter effort. And of course, 'Bucks gives you a free cup 'o joe for your effort. Smart marketing that doesn't insult the consumer (or the President). On a related note Starbucks got it right.

Yes, they used the timing of the inauguration and Obama’s (updated) message of everyone doing their part to get the U.S. back on its feet, but they took it a key step further that Pepsi missed. Starbucks provided a venue for everyone to get involved. You go into your local Starbucks and sign up for a volunter effort.

And of course, ‘Bucks gives you a free cup ‘o joe for your effort. Smart marketing that doesn’t insult the consumer (or the President).

]]> By: Paula http://www.ypulse.com/ypulse-guest-post-no-you-cantpepsi/comment-page-1#comment-3328 Paula Mon, 26 Jan 2009 20:02:28 +0000 http://www.ypulse.com/?p=7869#comment-3328 Elsa, I hope Pepsi and other brands are listening. It's been long overdue for brands to change how they market from the contrived to the real. Your post puts them on notice - piggybackers beware. Elsa, I hope Pepsi and other brands are listening. It’s been long overdue for brands to change how they market from the contrived to the real. Your post puts them on notice – piggybackers beware.

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