http://www.ypulse.com/ypulse-guest-post-bands-heat-up-and-brands-cool-down-coachella Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ypulse.com/ypulse-guest-post-bands-heat-up-and-brands-cool-down-coachella/comment-page-1#comment-4750 Pat Cauley Tue, 05 May 2009 23:00:36 +0000 http://www.ypulse.com/?p=9485#comment-4750 These are all good observations. Another awesome touch was the Heineken beer and American Spirit cigarette tents, which were useful in that they served concert-goers their specific product with constant brand re-enforcement. If you wanted to have a beer, you met your friends at the Heineken tent. Even looking through Facebook photos of myself and friends after the event the cups with Heineken logos are in clear site forever ingrained in our memories through the photos. These are all good observations. Another awesome touch was the Heineken beer and American Spirit cigarette tents, which were useful in that they served concert-goers their specific product with constant brand re-enforcement. If you wanted to have a beer, you met your friends at the Heineken tent. Even looking through Facebook photos of myself and friends after the event the cups with Heineken logos are in clear site forever ingrained in our memories through the photos.

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