Ypulse Essentials: 'Zombieland' Kills, Credit Card Act Curbs Campus Marketing, Cybils
Posted by meredith on 10-05-2009
'Zombieland' kills (at the box office with help from a hit trailer and word of mouth. Meanwhile, "Whip It" makes a weak debut at sixth place. Also Salon, day pass required, recommends indie "Afterschool" as an "archetypal story of prep-school alienation, reminiscent of both "Catcher in the Rye" and "Portrait of the Artist as a Young Man" for the YouTube generation) (EW)
- Credit Card Act (aims to make it more difficult for credit card companies to reach college students on campus. Also mobile payments pinned as key to Gen Y banking needs. And only half of Millennials plan to put their money in stocks, savings accounts or 401(k) plans, according to a recent survey from Microsoft) (Dallas News) (MobileBanker) (The Globe and Mail)
- 'The Evolution of Technology in Schools' (Teens in Tech founder and past Ypulse Mashup speaker Daniel Brusilovsky on tech innovations in the classroom. Also New York Times, reg. required, Op-Ed Columnist Bob Herbert on why the college crisis in California reflects a crack in American civilization) (TechCrunch)
- Vote Josh Shipp (as one of America's Coolest Young Entrepreneurs in an annual vote for Inc. Magazine's "30 Under 30″) (via Derek Baird::Barking Robot)
- Here's looking at you (customization is the running theme in the latest Gen Y-targeted campaigns from Yahoo, Microsoft and T-Mobile. Also tattoos go mainstream as a result of a "hyper-individualized culture". Plus a Gen Y gamer offers a really interesting in-depth look at the past and future of the industry) (Seattle Times) (Regent Leader-Post) (Gamasutra)
- Cybils nominations (open until October 15th. Get in your vote today! Plus on the SLJ Heavy Medal blog a discussion around racial insensitivity in YA novels. And a new cover story from Melissa Walker for Once Was Lost by Sara Zarr) (via educating alice)
- Are teens on social networks… (fair game for marketers? Also confirming what you probably suspected, teens see the internet as necessary for survival. Is that just teens though? Plus teens, women and seniors adopt mobile the fastest) (AdWeek) (New Brunswick Business Journal, reg. required) (BizReport)
- Comedy Central gets 'Down' (with a pilot order for the "Boys and Girls Guide to Getting Down" described as a how-to guide for twentysomethings living in the city. Plus MTV sets a date for the reality show starring the late DJ AM and "Made" launches an anti-tobacco tie in. Also Bristol Palin's ex Levi Johnston is featured in a new campaign… for pistachios) (THR) (Ad Age, reg. required) (Just Jared)
Categorized under: Ypulse Essentials
October 5th, 2009 at 11:26 am
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MTV is going forward with airing the late DJ AM's "Intervention"-style reality series "Gone Too Far."
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I hope the show doesn't encourage interventions like Kurt Cobain got:
Everyone who knows the drug addict suprises him by gathering together and telling him at once that he has a drug problem.
Those interventions are disgusting.
Being criticized by a dozen people at once isn't good for mental health.
Kurt Cobain killed himself after getting that intervention.